What You Need to Know Before Starting on Your SEO Journey


The emergence of online marketing has created a huge platform for business to increase their visibility across the globe. So, nowadays every business is striving to ensure that their websites appear at the top of search engines. Due to the cut-throat competition, it is increasingly becoming difficult for a business websites to appear even in the first of the search results. SEO teams are using every technique to ensure that they rank at the top of the search engines.

Search engine optimization (SEO) involves a host of techniques, approaches, and strategies that are used by website owners to prepare their websites to be found by the major search engines. Search engine optimization can be compared to alchemy. Nowadays, almost every online entrepreneur knows, what SEO experts do, but very few of them understand how they do it. In fact, most of the SEO experts strongly disagree on the how part. Various businesses have employed many tactics, but for sure, SEO isn’t a cheap endeavor, so individuals ought to be careful when allocating resources to it.

What you need to know

First, you need to be clear on what you want to achieve with the SEO strategy. After that, you need to prepare adequately for a tough multi-month commitment that will require a lot of discipline, time, and money. Lastly, you need to identify the tools and techniques that are appropriate for your SEO strategy. These tools and strategies should have a good return on investment.

It takes a lot of patience and time to achieve good SEO results. Therefore, you should be wary of SEO gurus who claim that they can get your site to appear on the top of the search engine results within a day in an ethical way. It is hard to cheat the system, and if you manage to trick, it may lead to your website being closed indefinitely.

SEO principles

SEO operates on three main principles:

• You must be able to provide valuable, unique and timely content to the readers.
• The content that your write for your website should be machine readable for it to be found.
• It takes some time for SEO to produce results.

Building inbound links

Strive to maximize the number of inbound links organically from websites with high domain and page authority. Additionally, make your pages machine-legible by applying on-page optimization for your key pages. This website will show you how to create organically produced inbound links from high authority websites. Backlinks are more like the Facebook ‘likes,’ which are a vote of social confidence. Google’s logic on organically produced inbound links is simple. If reputable websites link to you, then your content must be valuable.

Valuable content

Before you even begin your SEO strategy, you need to ask yourself what you have to offer to the world. It is important to know that you can spend a lot of your time and resources to rank on the first page, just to realize that customers don’t find your content, products, and services appealing.